Trends Report

Building The Business Case For Omnichannel Commerce

Business Case: The Omnichannel Commerce Playbook

 and  two contributors
Aug 06, 2021

Summary

Digital business professionals must build effective business cases for omnichannel capabilities to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customers’ expectations; and 3) incorrectly measure the program’s impact on the total business. This report outlines how to use Forrester’s Total Economic Impact™ (TEI) methodology to develop successful omnichannel business plans.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).