Building The Business Case For Omnichannel Commerce

Business Case: The Omnichannel Commerce Playbook
August 6th, 2021
With Contributors:
and Taylor Hansen


This report outlines how to use Forrester’s Total Economic Impact™ (TEI) methodology to develop successful omnichannel business plans.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.