Trends Report

Building The Business Case For Technology

Customer Experience And Profitable Growth Lay The Foundation For A New Approach

June 9th, 2016
Marc Cecere, null
Marc Cecere
Charlotte Wang, null
Charlotte Wang
With contributors:
Sharyn Leaver , Bobby Cameron , Rachael Klehm , Ian McPherson


Technology creates digital experiences that help to win, serve, and retain customers. It delivers more engaged employees, better customer experience, and, in turn, more profitable growth. However, this requires a significant investment and, therefore, a compelling business case. This report describes the key elements of a technology business case.

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