Best Practice Report

Building The Employee Marketing Plan

January 1st, 2018


The employee marketing plan is an annual deliverable that ensures a well-defined set of employee lifecycle marketing activities that align with organizational goals. Employee marketing tactics should be tailored to each segment of the employee audience based on its specific needs and an employee group’s ability to contribute value. It is important to establish an employee lifecycle marketing (ELM) function that supports an organization’s strategic workforce strategies while tending to employee needs. This report describes how senior leaders can build an employee marketing plan to ensure that ELM activities align with organizational goals.

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