Summary
India is expected to continue its strong economic growth in 2024. Data from Forrester’s Priorities Survey, 2024, shows that Indian organizations are prioritizing customer experience, financial growth, and improving their brand/reputation; they want to enhance their IT capabilities to improve the stakeholder experience as well as IT’s resilience and delivery speed; and they plan to increase their investments in AI and data and analytics. This report looks at the key business and technology priorities that organizations in India will focus on in 2024.
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