Data Overview Report

Business, IT, And Technology Priorities In India, 2024

Indian Organizations Prioritize Customer-Centric Growth

August 8th, 2024
Ashutosh Sharma, VP, Research Director
Ashutosh Sharma VP, Research Director
With contributors:
Frederic Giron , Arjun Kalra , Rachel Birrell

India is expected to continue its strong economic growth in 2024. Data from Forrester’s Priorities Survey, 2024, shows that Indian organizations are prioritizing customer experience, financial growth, and improving their brand/reputation; they want to enhance their IT capabilities to improve the stakeholder experience as well as IT’s resilience and delivery speed; and they plan to increase their investments in AI and data and analytics. This report looks at the key business and technology priorities that organizations in India will focus on in 2024.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.