Best Practice Report

Buyer Audience Alignment: A Framework for Healthcare Marketing Leaders

January 1st, 2018


Audience definition is the first stage of the Content Model — a best-in-class workflow process framework for optimizing B2B content. Audience categorization is a missing step in many B2B content factories, causing process breakdowns in campaign planning and content creation. An audience framework is a go-to-market blueprint defining market segments, buying centers, buyer personas, sellers and influencers.

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