Trend Report

Buyer Role Profile: CIO

Norbert Kriebel
Scott Santucci
 and  two contributors
Oct 12, 2012

Summary

This report is designed to give sales enablement professionals an introduction to the chief information officer (CIO) role, as well as an overview of the general concerns facing people in this position. The information in this report can be used to refine how sales enablement professionals create specific messaging, develop tools, and define the right selling skills to have effective conversations with the CIO role.

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