Best Practice Report

Buyers Demand Impactful Competitive Messaging

Create Competitive Messaging Targeted At Buyers And Their Needs

October 23rd, 2023
With contributors:
Amy Hayes , Mike Pregler , Kaitlyn Coalson , Drew Zalucky


Buyers find competitive messaging to be an essential component of the information needed to complete a purchase. To build effective competitive messaging, organizations require a clear view of the differentiators agreed-upon by marketing and sales. This report discusses how portfolio marketers should identify these differentiators and then build and deploy competitive messaging to make a positive impact on revenue growth.

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