Best Practice Report

Buyers Demand Impactful Competitive Messaging

Create Competitive Messaging Targeted At Buyers And Their Needs

October 23rd, 2023
Barry Vasudevan, VP, Principal Analyst
Barry Vasudevan VP, Principal Analyst
With contributors:
Amy Hayes , Mike Pregler , Kaitlyn Coalson , Drew Zalucky

Summary

Buyers find competitive messaging to be an essential component of the information needed to complete a purchase. To build effective competitive messaging, organizations require a clear view of the differentiators agreed-upon by marketing and sales. This report discusses how portfolio marketers should identify these differentiators and then build and deploy competitive messaging to make a positive impact on revenue growth.

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