Case Study

CA Technologies: A Strategic Approach To Corporate Social Responsibility In EMEA

January 1st, 2018

Summary

As B2B organizations strive to better embody their brand promise, inspire employees to be brand ambassadors, and attract purpose-driven Millennials, corporate social responsibility (CSR) programs have flourished and matured. The most effective and durable CSR programs balance central and regional control and focus on a small number of key issues aligned to the organization’s core mission. This case study describes how CA Technologies designed and implemented a strategically aligned CSR program in its EMEA region. CA’s focus on the career aspirations of young people and its partnership with nonprofits and customers CSR program were keys to its success.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.