Campaign Content Strategy Preparation: The First Step In Best-Practice Planning

To create the most effective content strategy for campaigns, content teams must collect key inputs that enable them to scope an effective content plan. Comprehensive content strategy for campaigns and other integrated marketing programs begins with inputs from the marketing, sales, and product functions. Less than 40% of B2B marketing teams consistently use best-practice inputs to inform content plans. To effectively prepare for B2B content strategy creation, the content team must use its well-honed skills to gather resources, propose a focus, and scope a plan. In this report, we detail step one in the six-step process (see Building Campaign Messaging And Content Strategy) — collect inputs and scope plan — which prepares content teams and their stakeholders to develop effective strategy and content assets.