Best Practice Report

Campaign Governance: Assessment Process And Checklist

January 1st, 2018


Campaign assessments provide early warnings of gaps or problems that may impair the successful implementation of an integrated campaign. Each campaign should be periodically assessed, starting during planning, and continuing through campaign execution. The assessment checklist helps ensure compliance across functions and regions with integrated campaign plans. In this report, we discuss how to develop a campaign assessment process and apply a standardized checklist to diagnose potential issues.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.