Campaign Governance: Assessment Process And Checklist

January 1st, 2018

Summary

Campaign assessments provide early warnings of gaps or problems that may impair the successful implementation of an integrated campaign. Each campaign should be periodically assessed, starting during planning, and continuing through campaign execution. The assessment checklist helps ensure compliance across functions and regions with integrated campaign plans. In this report, we discuss how to develop a campaign assessment process and apply a standardized checklist to diagnose potential issues.

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