Campaign Verification Pulls Back The Curtain On Display

Many online marketers are paralyzed by the murky unknown of the online display market. In a recent survey, we found that 51% say they are likely to simply continue buying the online media that they have historically bought. Campaign verification can be a critically important tool for brand-conscious marketers still getting comfortable with display advertising, but the benefits of verification may not outweigh the incremental cost for some direct response marketers. Marketers must assess their own level of brand sensitivity to determine whether verification is a necessary cost of doing business.