Best Practice Report

Campaign Workbook: Phase Three — Design Architecture

July 27th, 2020

Summary

During the design architecture phase of campaign implementation, marketing teams leverage audience insights to create the campaign hierarchy. This includes determining whether a high-level campaign focusing on brand, image, awareness, and/or thought leadership will operate across all campaigns. This report is the third in a series of workbooks that guide campaign implementation and contains templates and instructions for completing phase three of the campaign implementation process: design architecture.

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