Campaign Workbook: Phase Two — Determine Audience

This report is the second is a series of workbooks that guides campaign implementation. It contains templates and instructions for completing phase two of the campaign implementation process. In this phase, marketing determines the target audiences that a campaign will address. This report outlines phase two of the campaign workbook and shows how you can use the Forrester Buyer Audience Framework to identify each buyer or customer use case and the detailed segments in which the campaign will operate.