Summary
Forrester surveyed 6,004 Canadian adults to determine the Web's sales impact in 2006. Canada has been slower than the US to embrace the Web as a sales channel, and that is reflected in the percentage of Canadian consumers who have researched and applied for financial products online. As in the US, credit cards dominate in the category of financial products sold online in Canada. Online applicants are most often found among key segments like Gen Y, longer-tenured online users, and consumers who shop online.
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