Trends Report

Capitalize On Rising CMO Tech Spending In India's Banking Sector

CMOs Need BT Leadership From Their CIOs Like Never Before

July 7th, 2014
Manish Bahl
With contributors:


Forrester, in conjunction with MindForce Research, recently surveyed 101 CMOs in India and discovered that the increasing demands and expectations of digitally empowered customers are redefining the way that companies do business in India. This report builds on Forrester's research on CMOs' technology spending plans and focuses on India's banking industry. More than ever, bank CIOs must guide the implementation of strategies that address CMOs' drive to become customer-obsessed, increase tech spending, and involve themselves in tech-related decision-making. This report outlines how technology will play an increasingly crucial role in implementing differentiated revenue models, a superior customer experience, and an optimized cost structure for banks and provides recommendations to CIOs for working with their CMOs to become dynamic marketing technology integrators.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.