Capitalizing On The Sustainability Consulting Services Opportunity

Sustainability is emerging as the next driver of business innovation and growth for many companies, driven by rising regulatory and customer pressures, the need to enhance their brands, and competitive differentiation. As sustainability has become top of mind in 2010, IT and business consulting service providers have taken significant steps forward in helping their clients grapple with issues such as IT efficiency, green business processes, and corporate sustainability strategy and implementation. In Forrester's projection for the sustainability consulting services market, we expect rising demand for IT-for-green and green business services over the coming years, with a faster pace in the North American market. While the market for dedicated sustainability services is still nascent, service providers must understand the need for not only their clients' organizational structures and cultures to change to achieve success in sustainability but also their own, in order to become an active driver of the sustainability agenda and a trusted strategic service partner.