Case Study

Case Study: Acronis Leverages Marketing Ops To Enable Data-Driven Marketing

May 22nd, 2023
Vicki Brown, VP, Principal Analyst
Vicki Brown VP, Principal Analyst
With contributors:
Cristina De Martini , Brett Kahnke , Ross Graber , Ella Sullivan , Kara Hartig

Summary

Marketing operations teams act as the orchestrator between marketing leadership and the rest of the marketing department to drive transformation. When a marketing team needs to make decisions based on fact rather than gut instinct, the marketing operations team must help the marketing team transform by giving it the foundation to make decisions based on solid operational data. In this case study, we examine how the Acronis marketing operations team went from having underutilized data and less-than-effective reports to creating a data-driven engine and meaningful dashboards to empower the entire marketing department to make better decisions.

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