Case Study: Amplifying Customer-Centricity With CX Month At Emirates NBD

CX pros can help make their company culture more customer-centric by emulating Emirates NBD, a bank that continues to deepen its exemplary organizationwide activities for creating customer understanding, encouraging problem-solving for customers, and recognizing employees who demonstrate core CX values. This follow-up to our previous case study about Emirates NBD highlights how the bank’s annual CX Month and the preparation leading up to it are continuing to achieve this while sustaining enthusiasm and broadening participation year over year.