Case Study: Atlassian Creates An Innovation Culture That Produces Results

Atlassian is a company with big ambitions. It uses its innovation culture to drive change and corporate growth in markets where the commoditizing powers of open source software are causing traditional incumbents to stumble and struggle to maintain market share. Atlassian maintains its innovation culture by hiring and keeping the most creative developers it can find. It does this by giving them dedicated time to innovate and by implementing bottom-up development processes that maximize flow and improve team autonomy. The result is a customer-driven development culture that delivers products that customers want and a set of corporate values that resonates with Atlassian's technical customers and prospective employees.