Case Study

Case Study: DBS Bank’s Billion-Dollar AI Banking Dream

How DBS Bank Uses AI To Deliver Unparalleled Business And Customer Value

April 15th, 2024
Tom Mouhsian, Principal Analyst
Tom Mouhsian Principal Analyst
With contributors:
Frederic Giron , Brandon Purcell , Janis Teo , Bill Nagel

Summary

After years of development and experimentation, DBS Bank in Singapore has successfully deployed advanced data analytics, AI, and ML alongside real-time customer interactions to unlock significant value, enhancing decision-making and customer experiences. This case study shows digital business leaders how one of Asia’s leading banks has deployed these capabilities to fuel next best experiences for banking and investment customers — which generated an estimated S$370 million (US$278 million) of economic value in 2023, on top of S$180 million (US$113 million) in 2022, by increasing revenue, reducing costs, and avoiding risks.

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