Case Study

Case Study: DBS Bank’s Billion-Dollar AI Banking Dream

How DBS Bank Uses AI To Deliver Unparalleled Business And Customer Value

April 15th, 2024
With contributors:
Frederic Giron , Brandon Purcell , Janis Teo , Bill Nagel


After years of development and experimentation, DBS Bank in Singapore has successfully deployed advanced data analytics, AI, and ML alongside real-time customer interactions to unlock significant value, enhancing decision-making and customer experiences. This case study shows digital business leaders how one of Asia’s leading banks has deployed these capabilities to fuel next best experiences for banking and investment customers — which generated an estimated S$370 million (US$278 million) of economic value in 2023, on top of S$180 million (US$113 million) in 2022, by increasing revenue, reducing costs, and avoiding risks.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.