Summary
Asia Pacific consumers are digitally empowered, socially savvy, and always mobile. To win, serve, and retain them, MasterCard's marketing organization has embraced digital to provide timely, relevant, and personalized experiences — acting on insights drawn from its real-time marketing analytics platform. This case study highlights the changes in organizational structure, processes, and technology that MasterCard undertook to make its digital transformation vision a reality to help B2C marketing professionals craft marketing strategies that align with tangible business outcomes.
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