Asia Pacific consumers are digitally empowered, socially savvy, and always mobile. To win, serve, and retain them, MasterCard's marketing organization has embraced digital to provide timely, relevant, and personalized experiences — acting on insights drawn from its real-time marketing analytics platform. This case study highlights the changes in organizational structure, processes, and technology that MasterCard undertook to make its digital transformation vision a reality to help B2C marketing professionals craft marketing strategies that align with tangible business outcomes.