Case Study

Case Study: Fisheries Supply Composes Its Long-Tail B2B Commerce Experience

Relevant Discovery Relies On Account Behavior, Not Personalization

September 9th, 2024
Joe Cicman, Principal Analyst
Joe Cicman Principal Analyst
With contributors:
Linda Ivy-Rosser , Emily Pfeiffer , Elizabeth Cullen , David Morrison , Kara Hartig

Summary

Many Forrester clients think composing is reserved for big-budget high-stakes endeavors. Fisheries Supply built its B2B commerce platform with microservices on private cloud and AI-powered search and product discovery from Constructor.io. B2B search and product discovery must base relevancy on buyer- and account-level activity, but B2B commerce platforms rarely offer world-class search. For great customer experiences, B2B businesses must compose platforms with a leading search capability iteratively trained with rich product and account-level data. This case study shows how Fisheries Supply iterated its e-commerce platform with a vendor’s AI search to streamline customers’ operations.

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