Case Study

Case Study: Ford Credit Launches Ford Pro Insure Embedded Insurance Coverage

Ford Credit Builds A Platform That Delivers Value And Deepens Engagement

January 18th, 2024
Ellen Carney, Principal Analyst
Ellen Carney Principal Analyst
With contributors:
David Hoffman , Pascal Matzke , Aaron Suiter , Jen Barton

Summary

The embedded insurance market is a substantial opportunity for insurers and their distribution partners. More than a dozen leading auto manufacturers are testing the embedded market, including through insurer partnerships. Ford Credit has taken a different approach to embedded commercial auto insurance: it’s leveraging its captive insurer, distributing through independent agents, and capturing more premium with its captive approach. This case study describes how Ford Credit, Ford Motor Company’s captive financial services provider, developed and launched its embedded insurance strategy to deliver value and deepen engagement with its business customers.

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