Summary
Mobile can transform your business. With the adoption of smartphones, customers expect immediate access to relevant information or services when they reach for their phones in what Forrester terms a mobile moment. Seizing the opportunity, Groupon built a mobile app to engage consumers in these moments. Utilizing an analytics platform built in house to collect and learn from engagements, customer insights (CI) professionals fuel Groupon's success by acting on insights through targeted experiences and offers that works best for its consumers and its business. This case study illustrates the similarities between Groupon's method and Forrester's approach to winning in a customer's mobile moments — the IDEA cycle — to drive real business value with a sophisticated mobile analytics platform.
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