Case Study

Case Study: How CX And Digital Teams At Aon Collaborated To Deliver On The Brand Promise

September 13th, 2022
Michael Barnes, null
Michael Barnes
With contributors:
Rick Parrish , Dane Anderson , Zhi-Ying Barry , Seles Sebastin , Ananya Suresh , Shayna Neuburg


Financial services firms, including those in wealth management and retirement planning, can struggle to thrive in a disrupted market. They’re challenged to reinvent often mature brands, deliver a world-class digital experience, and ensure ongoing trust in an industry facing increased scrutiny. This Aon case study provides insight and guidance for customer experience (CX) professionals seeking to transform their firm’s CX.

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