Case Study: How Data Can Enable Business Disruption

The use of data has evolved to the point where data has become the enterprise's most critical business asset in the age of the customer. The business model of reBuy reCommerce — the leading German marketplace for secondhand goods — can help CIOs understand how the intelligent use of data can significantly disrupt a market such as retail. In a recent discussion with Forrester, the founder and CEO of reBuy provided detailed insights into how his company leverages the growing tendency of consumers to share rather than own products and how reBuy's data analytics strategy in this context gives it an edge over established players like eBay. This case study shows how CIOs and their business leaders can build on the combination of social trends and business technology to drive growth in the age of the customer.