Case Study: How Orbitz Takes You Places Faster

In the highly competitive online travel business, the leading Web sites are under constant pressure to improve customer loyalty by delivering a richer, more interactive experience with lightning fast page loads and booking speeds. Orbitz holds onto its leadership position in this market by maintaining a delicate balance between page interactivity and richness, and performance optimization. Its designers, application developers, and infrastructure and operations professionals work hand in hand to monitor and constantly improve user experiences while maintaining performance advantage. They achieve this by architecting pages for speed, holding tightly to programming guidelines, and reusing code tuned for the highest performance. Other keys to their success include breaking complex applications into discrete parts that can be iterated more quickly and constantly refining their performance testing and monitoring tactics.