To differentiate its giro account and further improve the availability of cash for its customers, Germany's Postbank created an innovative offer in partnership with Shell. Postbank current account holders receive a discount on fuel at Shell stations when paying with their debit card and can make free-of-charge cash withdrawals at Shell stations based on an innovative attended ATM system integrated with the checkout register — provided by Wincor Nixdorf. The new product and service offer — developed through a two-year project — helped Postbank intensify customer relationships and increase customer satisfaction and helped Shell enhance security and efficiency of cash handling. eBusiness and channel executives at financial firms that are considering a strategic partnership should take Postbank as an example: Choose a partner that helps you reach your strategic goals and create a product and service bundle that meets an essential customer need.