Case Study: How Postbank's Partnership With Shell Builds Stronger Customer Relationships

To differentiate its giro account and further improve the availability of cash for its customers, Germany's Postbank created an innovative offer in partnership with Shell. Postbank current account holders receive a discount on fuel at Shell stations when paying with their debit card and can make free-of-charge cash withdrawals at Shell stations based on an innovative attended ATM system integrated with the checkout register — provided by Wincor Nixdorf. The new product and service offer — developed through a two-year project — helped Postbank intensify customer relationships and increase customer satisfaction and helped Shell enhance security and efficiency of cash handling. eBusiness and channel executives at financial firms that are considering a strategic partnership should take Postbank as an example: Choose a partner that helps you reach your strategic goals and create a product and service bundle that meets an essential customer need.