Summary
Traditional retailers struggle to meet the fast-changing expectations of omnichannel customers and drive business growth. While most firms are digitizing to some degree, transformations seldom yield the expected returns. Chinese department store chain Intime is an exception. It undertook an ambitious 500-day retail transformation program that resulted in a decade-high year-over-year sales growth of 18%. Digital business pros at traditional retailers can learn from Intime to accelerate their retail transformation journey beyond omnichannel.
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