Case Study

Case Study: Nationwide Takes A Process-First Approach To Reduce Technical Debt

How One Company Went From 170 Different Martech Solutions To 70

June 14th, 2023
Craig Le Clair, VP, Principal Analyst
Craig Le Clair VP, Principal Analyst
Renee Taylor-Huot, Senior Researcher
Renee Taylor-Huot Senior Researcher
With contributors:
Glenn O'Donnell , Charles Betz , Audrey Lynch

Summary

The accumulation of technical debt is a well-documented problem, stemming from issues including security vulnerabilities, lack of agility, errors, instability, and high system costs. This case study examines how Nationwide Insurance and other enterprises use realistic expectations, capability mapping, process automation tools, technology reclassification, and collaboration to drive success. This approach can reduce the number of systems in use by 40%, improving agility, talent retention, and the firm’s innovation roadmap.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.