Case Study

Case Study: Programmatic Product Placement Is Ready For Prime Time In China

The Hunan Broadcasting System Leverages AI To Digitize Product Placement

September 30th, 2019
With contributors:
Frederic Giron , Joanna O'Connell , Feng Gu , Ryan Skinner , Han Bao , Bill Nagel

Summary

Artificial intelligence (AI) is rapidly transforming every facet of marketing and advertising. In China, top reality TV show broadcasters like Hunan TV and Mango TV, part of the Hunan Broadcasting System, are embracing programmatic product placement (PPP) to stay relevant and get out in front of changing customer and marketer needs and behaviors. Product placement is as old as TV itself. AI creates new advertising opportunities within existing videos to digitize and disrupt the traditional product placement process. B2C marketers should read this report to understand what PPP is and how it helps broadcasters embed relevant brand messages in their shows without interrupting the viewer experience.

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