Case Study

Case Study: The Coca-Cola Company Harmonizes Disparate Data

November 27th, 2023
With contributors:
Sudha Maheshwari , Gabrielle Raymond , Karsten Monteverde , Jen Barton


Organizations rely heavily on data to gain insights into their market performance and to make informed business decisions. Data harmonization — the process of collating and standardizing disparate data sources — can be a challenging task for even the most technologically mature organizations. Using The Coca-Cola Company’s initiative to unify multiple data sources and processes across global business units, this case study shows how companies can use Forrester’s Connected Intelligence Framework, encompassing practices, partners, and platforms, to achieve data harmonization.

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