(Why Read)
Many companies try to transform their customer experience (CX), but few succeed. B2B public accounting, consulting, and technology firm Crowe has defied the odds and successfully transformed its client experience. Even better: Its great client experience has powered faster revenue growth. This report summarizes Crowe’s path and shares best practices that CX pros at other firms, particularly B2B companies, should emulate. This report highlights the key initiatives that supported the company’s successful CX transformation and offers recommendations to CX leaders at other companies eager to transform their customer experience.