Case Study

Case Study: Time Inc. Shows The Value Of Mobile Direct Response

Christine Overby
 and  three contributors
Mar 29, 2007

Summary

Time Inc., an early adopter of mobile marketing, has gleaned numerous best practices from not only its own mobile marketing efforts but also those of its advertising partners. Among these best practices: Leverage mobile as a direct response mechanism, keep the message simple, and don't underestimate the growing pains of an emerging channel.

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