Case Study: UniCredit Innovates And Saves Costs With Continuous Business Services

After wide research in banking and other industry sectors, UniCredit's global services company, UniCredit Business Integrated Solutions, defined its new business model, based on Procter & Gamble's end-to-end business services. Each service comprises a persistent mix of people and technologies from multiple organizations, working as a single asset, to create the most cost-efficient and responsive new capabilities for customer engagement. This case study looks at how Paolo Cederle, CEO of UniCredit Business Integrated Solutions, is leading the firm in its major transformation into an integrated, efficient, innovative, and fast-moving company that increasingly provides what Forrester calls continuous business services (CBSes) to UniCredit's main banks. In this report, we show CIOs what Mr. Cederle has done and how he did it.