Case Study

Case Study: UniCredit Innovates And Saves Costs With Continuous Business Services

UniCredit Business Integrated Solutions CEO Paolo Cederle Drives The BT Agenda Via What Forrester Calls Continuous Business Services

May 6th, 2015
With contributors:
Peter Burris , Rachael Klehm


After wide research in banking and other industry sectors, UniCredit's global services company, UniCredit Business Integrated Solutions, defined its new business model, based on Procter & Gamble's end-to-end business services. Each service comprises a persistent mix of people and technologies from multiple organizations, working as a single asset, to create the most cost-efficient and responsive new capabilities for customer engagement. This case study looks at how Paolo Cederle, CEO of UniCredit Business Integrated Solutions, is leading the firm in its major transformation into an integrated, efficient, innovative, and fast-moving company that increasingly provides what Forrester calls continuous business services (CBSes) to UniCredit's main banks. In this report, we show CIOs what Mr. Cederle has done and how he did it.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.