Case Study

Case Study: Yihaodian Leverages IT Assets To Deliver Results In China's eCommerce Market

Frank Liu
 and  three contributors
Dec 03, 2013

Summary

China's dynamic and rapidly growing eCommerce market is drawing considerable investment from strong players, including veterans like Tmall and 360Buy as well as global retail giants like Amazon.com and Wal-Mart. As a relatively late entrant to the Chinese eCommerce market, Yihaodian is playing catch-up and investing heavily in IT infrastructure and emerging technology to gain ground on its more established competition. This report highlights Yihaodian's experiences and best practices to help infrastructure and operations (I&O) professionals at other companies prepare their own IT infrastructure for rapid eCommerce business growth in China.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).