Change Management For CRM Deployment

July 6th, 2022

Kate Leggett VP, Principal Analyst

Katie Linford Principal Analyst

With contributors:

Linda Ivy-Rosser , Kara Wilson , Ian McPherson

Summary

Many technology leaders and technology executives admit that change management is the biggest challenge they face in their efforts to effectively implement and get the most out of their CRM. At its simplest, change management means staff is doing work in one way today, and through the introduction of new technology, they will work in a different, more effective way tomorrow. Organizations must follow a structured, well-resourced approach to change management to address all potential complications in the transition. In this report, we discuss the critical elements of change management that ensure the successful deployment of your CRM.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.