Many technology leaders and technology executives admit that change management is the biggest challenge they face in their efforts to effectively implement and get the most out of their CRM. At its simplest, change management means staff is doing work in one way today, and through the introduction of new technology, they will work in a different, more effective way tomorrow. Organizations must follow a structured, well-resourced approach to change management to address all potential complications in the transition. In this report, we discuss the critical elements of change management that ensure the successful deployment of your CRM.