Trends Report

Changing Expectations Fuel Direct-To-Consumer Disruption

Consumers Redefine Convenience, Quality, And Trust

April 2nd, 2019
Jim Nail, null
Jim Nail
Anjali Lai, null
Anjali Lai
With contributors:
Brigitte Majewski , Stephanie Liu , Arleen Chien , Ryan Skinner , Caitlin Wall , Rachel Birrell


A wave of so-called digitally native direct-to-consumer (DTC) startups have burst on the scene, gaining market share and media attention. Long-standing brands are scrambling to respond with their own direct strategies. But without understanding why consumers are trying these new brands, traditional brands' efforts are doomed. New Forrester research reveals momentous changes in consumers' purchase drivers. Marketers fighting challenger competition should read this report to ensure they build a strategy that meets evolving consumers' demand.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.