Model Overview Report

Channel Communications Audience Framework: Defining Communications Purpose

July 9th, 2020
Kathy Contreras, VP, Principal Analyst
Kathy Contreras VP, Principal Analyst

Summary

Many B2B organizations broadcast channel communications to their entire community of partners without defining relevant audiences for each communication. These broadcasts fail to deliver the information needed by specific audiences and can negatively impact communication effectiveness and partner experience. One of the key inhibitors to partner communications effectiveness is that communications are developed without a clearly defined target audience. In this report, we explain how to simplify the selection of partner audiences within the Channel Communications Audience Framework by focusing on the purpose of supplier-to-partner communications.

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