Model Overview Report

Channel Communications Audience Framework: Defining Communications Purpose

July 9th, 2020


Many B2B organizations broadcast channel communications to their entire community of partners without defining relevant audiences for each communication. These broadcasts fail to deliver the information needed by specific audiences and can negatively impact communication effectiveness and partner experience. One of the key inhibitors to partner communications effectiveness is that communications are developed without a clearly defined target audience. In this report, we explain how to simplify the selection of partner audiences within the Channel Communications Audience Framework by focusing on the purpose of supplier-to-partner communications.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.