Channel Communications: Partner-To-Customer

January 1st, 2018

Summary

Suppliers must monitor and improve the effectiveness of partners that are communicating directly with customers. Channel marketers should support partners’ use of social media and cobranded content. Verify that sales assets and tools are effectively supporting channel reps’ interactions.

B2B suppliers place their trust in channel partners to represent their products or solutions to customers. For partners to produce their full potential, suppliers must provide them with content and messaging that they can effectively communicate. In this report, we outline three categories of supplier best practices for supporting partner-to-customer communications.

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