Best Practice Report

Channel Communications: Supplier-To-Partner

January 1st, 2018

Summary

A dedicated team may have responsibility for channel communications; if this role doesn’t exist, the responsibility often falls to channel marketing. Consistent communication with channel partners is vital to keeping them engaged and loyal. When communicating with partners, suppliers must focus on exactly what they want these partners to do. In this report, we outline the core components of supplier-to-partner communications as part of an overall partner marketing initiative.

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