Summary
Alliances see two suppliers combine to deliver and market solutions to channel partners and buyers. Alliance partnerships are typically long-term endeavors that offer multiple products or solutions that integrate people, products, or technologies. An effective coverage model, led by an alliance manager, is key to delivering the right support structure when engaging alliance partners. In this report, the fifth in a series on coverage models for various partner types, we present a coverage model and key competencies for suppliers seeking to optimize the management of alliance partners.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).