Channel Data: Tracking Partner Program Performance

January 1st, 2018

Summary

B2B channel leaders, whether they oversee large multi-tier reseller programs or alliance partner programs, should use standard program metrics to track their progress and detect signs of upcoming opportunities or trouble. By tracking metrics for recruitment, enablement, and demand creation, suppliers can understand where they need to improve as they add or reduce partners. In this report, we describe metrics and demonstrate how they can help channel leaders monitor and manage the success of six channel program areas.

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