Channel Demand Program Process Measurement

March 9th, 2021

Dara Schulenberg

Summary

Suppliers are often perplexed by low rates of partner adoption, completion, and reuse of their channel demand programs. Complicated and unnecessarily manual processes inhibit partner participation and negatively affect channel demand program performance. Channel leaders recognize that measuring and improving demand program processes is crucial to sustaining partner engagement. In this report, we discuss a three-step approach that channel marketers can use to assess the state of channel demand program process performance and measure ongoing improvement.

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