Best Practice Report

Channel Demand Programs: Setting SMART Goals

August 6th, 2021
Maria Chien, VP, Research Director
Maria Chien VP, Research Director

Summary

B2B channel marketers must strive for perfect aim and alignment as they prepare to launch channel demand programs with, through, and for their partners. Ensuring that the supplier and its partners share common definitions of success and roles in execution of the program is a leading performance indicator. This report describes how to use specific, measurable, attainable, relevant, and time-bound (SMART) criteria to set goals for channel demand programs.

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