Summary
B2B channel marketers must strive for perfect aim and alignment as they prepare to launch channel demand programs with, through, and for their partners. Ensuring that the supplier and its partners share common definitions of success and roles in execution of the program is a leading performance indicator. This report describes how to use specific, measurable, attainable, relevant, and time-bound (SMART) criteria to set goals for channel demand programs.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).