Channel Lead Management Four Best-Practice Categories

July 24th, 2020

Summary

Many B2B suppliers struggle to obtain and maintain full insights into partner activity, channel demand performance, lead productivity, partner marketing, and sales effectiveness. Channel marketers also struggle with multiple channel lead and opportunity management challenges, including ineffective processes, a lack of visibility, poor performance, and unrecognized and unmeasured partner value. Although there is no single solution for these issues, there are proven best practices that can provide significant improvement. In this report, we introduce four best-practice categories to address channel lead and opportunity management challenges.

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