Summary
Forrester has identified five planning assumptions that should drive the agenda of channel marketing leaders in 2020. Most channel leaders agree that data is a strategic lever; however, many struggle with how to use it as resource for making better business decisions. Partner ecosystems are a key factor in modernizing channel marketing strategy, partner program design, and increasing alignment with channel sales. This report describes five planning assumptions that channel marketing leaders should incorporate into their planning for 2020.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.