Planning Guide Report

Channel Marketing: Planning Assumptions 2020

August 2nd, 2019


Forrester has identified five planning assumptions that should drive the agenda of channel marketing leaders in 2020. Most channel leaders agree that data is a strategic lever; however, many struggle with how to use it as resource for making better business decisions. Partner ecosystems are a key factor in modernizing channel marketing strategy, partner program design, and increasing alignment with channel sales. This report describes five planning assumptions that channel marketing leaders should incorporate into their planning for 2020.

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