Best Practice Report

Channel Marketing’s Role In Partner Recruitment

March 23rd, 2018


While the spotlight in B2B partner recruitment rightfully shines on channel sales, the channel marketing team strategically works behind the scenes to ensure its colleagues in channel sales have everything they need to achieve maximum success. This report describes five key areas in which channel marketing contributes to partner recruitment through developing channel awareness, attracting partners, and giving channel sales programs and resources that support new partner recruitment.

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