Channel Partner Recruitment And The B2B Distributor

May 11th, 2018

Summary

Outsourcing new partner recruitment to two-tier distributors can be a viable option for many suppliers. However, if a supplier does not uphold its commitment to due diligence, the supplier ends up with subpar channel partners at an extra price. In this report, we focus on four specific stages of the Forrester Channel Recruitment Waterfall to explain how suppliers can effectively leverage their distributors to recruit the most productive resellers.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.