Summary
Suppliers that ensure their offerings are channel-ready speed time to market by easing the integration of their offerings into the business of their channel partners. The key to channel success is to develop channel-ready products, rather than making products for direct customers and attempting to sell them through the channel. Our channel product readiness checklist provides a structured approach to evaluate the readiness of an offering for partners to sell, deploy, support, and/or service. In this report, we describe three sets of product readiness criteria that channel leaders can apply to determine if a product is truly channel-ready.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).